Presto New Service Ad Campaign
Assignment:
The goal of this assignment was to create a new service for Presto and market it to a select target demographic. We were also tasked with creating the ads for different mediums that would best suit the scope of the service.
Solution:
Our team created a new service for Presto: Scooty. This was to be a electric scooter service that could be paid for by the tap of a Presto card. It was to be targeted towards younger adults in densely populated cities that may want another form of transportation. We created a range of Instagram ads, one magazine and some billboard that incorperate the same style throughout. social media and transit were used due to their imediate recognition. people sometimes pay fares through their phones, so why not target a younger demographic on instagram? Magazine was used as they are sometimes around central hubs that can be viewed while waiting for transit.
